When it comes to the condo market in 2010, relationships and values will play a key role. Neighbourhood and project identities or "brands" will figure prominently and builders and buyers will take more steps towards sustainable building and living.
Those are some of the coming trends identified by a panel of five industry experts, including real estate broker Hunter Milborne, architect Charles Gane, marketing and branding professional Ishan Ghosh, designer Enza Checchia and public relations consultant Danny Roth, during a recent roundtable discussion at the Toronto Star.
All were optimistic about the prospects for the 2010 market, especially after the real estate meltdown of late 2008/early 2009.
"If there is really such a thing as normal, we are returning to it," said Milborne. "2010 should be an excellent year."
Milborne said the resale market is undersupplied and people aren't really getting what they want in resale, so they are looking to new. Also, low interest rates and capped mortgage rates bode well.
"I think it's time to exhale, I think the confidence is there," said Checchia.
The market slump of early 2009 had some positive ramifications, they said. For one, it will spawn a "back to basics" sales approach, meaning that sales will be generated more by cultivating relationships with potential buyers. [Read more →]
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